Overview
- Client Name: Delk Feed Co
- Industry: Agriculture, Livestock Feed
- Services Provided: Website Development, Custom Logo Design
The Challenge
Delk Feed Co, a well-established wholesale supplier of ADM Animal Nutrition feed including the well-known MoorMan’s brand, approached us with two key challenges:
- Digital Transformation: Delk Feed Co needed to establish a robust online presence to cater to a growing customer base seeking information and convenience online.
- Brand Identity Enhancement: While already respected in their industry, Delk Feed Co recognized the need to refresh their brand identity to better reflect their values and connect with a broader audience, particularly youth.
Our Approach
Custom Logo Design
We began by addressing the branding challenge. Our team sought to learn more about Delk Feed Co’s history, values, and vision. After understanding their unique identity, we designed a custom logo with elements that represented their agricultural heritage while giving their brand a modern yet Western feel.
Website Development
For their digital transformation, we developed a website that aligned with Delk Feed Co’s goals. The website boasted user-friendly navigation, showcasing product range, and an easy-to-find store locator.
The Results
- Enhanced Brand Identity: The new custom logo revitalized Delk Feed Co’s brand image. It resonated with both their existing customers and attracted new ones, fostering a sense of trust and reliability.
- Improved Online Presence: The website became a hub for customers seeking information about Delk Feed Co’s products and services. Its user-friendly design encouraged engagement and streamlined inquiries.
- Increased Reach: Delk Feed Co’s online presence allowed them to extend their reach beyond their immediate geographic area. Customers from New Mexico, Arizona, and Far West Texas now have easy access to their feeds.
Conclusion
The Delk Feed Co project is a prime example of how strategic branding and a strong digital presence can elevate a business. It was a pleasure to collaborate with Delk Feed Co on this transformation journey. Contact us today to discuss how we can help your business succeed in the digital age.
